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Bold Uniq Purple Line / Bold Uniq Purple Shampoo
RID YOUR HAIR OF BRASSY TONES Say goodbye to brassy tones and welcome revitalized hair with John Frieda Violet Crush Shampoo. Say hello to cooler and brighter blonde hair.
SIGNAL FOR BRIGHTER BLONDE Enhance your blonde hue and embrace your best blonde with John Frieda Violet Crush Shampoo.
CRUSH VIOLET PIGMENTS FOR BRONZE BLEACH Deposits crushed violet pigments into blonde hair to counteract yellow tones. See results in just one use.
MAXIMIZE RESULTS WITH CONDITIONER Achieve optimal results when used with John Frieda Violet Crush Purple Conditioner.
REFRESH YOUR HAIR Wash and cleanse your blonde hair for a revitalized, salon-fresh feel.